03 Apr mis•sion (noun) \ˈmi-shən\
A mission is a: a specific task with which a person or a group is charged, b: a pre-established, and often self-imposed, objective or purpose.
Theever-present mission statement. Every organization has one. Maybe even every organization needs one. But, why? Because mission statements guide. They inspire. They advertise what an organization stands for. And, they differentiate one organization from every other.
But, most importantly, mission statements serve as a target. Yes, a target, as in a bulls-eye.
They provide a direction in which you aim for, shoot for, try to hit directly. Targets are important. Why? Because without them you’ll never know if you’re making progress or how accurate the progress is that you’re making.