20 May Purple Peanut Butter and The Endowment Effect
Purple peanut butter. That’s what we called it when we were kids. It was my grandma’s specialty. Well, technically Southern fried chicken was her *real* mouth-watering delight. But in the non-cooking category, purple peanut butter was all the rage. Maybe it was because we got to ‘help.’ In this team sport, my grandma would simply throw a tablespoon of peanut butter into a bowl with a tablespoon of grape jelly and we’d get to stir it up until it became this purply eggplant color. Then she’d spread it on one slice of bread, slap another slice of bread on top, and it was A La purple peanut butter sandwiches, as The Amazing Mumford from Sesame Street might have said. With hungry kids, you need efficiency. Better to slather the concoction on one piece of bread versus two, right? With impatient kids, you need effectiveness. Better to get them involved while making memories. Bonus points if you let them lick the bowl. It really is the simple things in life, isn’t it? This memory got me thinking about so many amazing collaborations that are currently happening right here in Grant County. It’s an active ‘better together’ approach that’s proving to be a highly effective...